Question: Using your knowledge and frameworks from the course regarding positioning, explain the concept of positioning and why it is important. Then, create a perceptual map,

Using your knowledge and frameworks from the course regarding positioning, explain the concept of positioning and why it is important. Then, create a perceptual map, identify three competitors/supermarkets (of your choice), and explain their positioning.

Please note, your perceptual map should not use price and quality.

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