Question: Using your new knowledge of market segmentation from this chapter, pick a fast food / casual dining chain ( other than Wendy's or Subway )

Using your new knowledge of market segmentation from this chapter, pick a fast food

/

casual dining chain

(

other than Wendy's or Subway

)

and create a market

-

product grid. What recommendations would you make regarding potential opportunities for the food chain, based on you grid? For example, if you were to create a market

-

product grid for Subway, you could then and use that chart as a rationale for the company to add breakfast items to the menu.

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