Using your own experiences$/$observations$,$ or research using the internet, our library, our Films on Demand, and additional University research resources, discuss an international advertising mishap in terms of the company not fully understanding the culture it was promoting its product$($s$)$ in$.$

Describe the company$$s marketing message and the resulting target market response.

What cultural norms were present that the company did not take into consideration with its messages?

What actions do you feel the company did wrong and why $($Discuss at least two$)?$

How would you have created their message differently to be inclusive and aligned with the culture?