USN $10102$ ASSIGNMENT #$1$

SOCIAL MEDIA ANALYSIS

DUE DATE: Jun $2$

WEIGHT: $15\%$

OBJECTIVE:

The main objective of this assignment is to get you to start looking at social media as a

marketer, rather than a consumer. You will look at a popular brand$$s social media platforms,

and from there, you$$ll assess how effective you think their content is$.$ What works? What

doesn$$t work? What could the brand do differently? What platform do you prefer for the

brand and why? The goal is to think critically about how a business uses social media to

connect with customers and potential customers, and discuss your findings in a clear, concise

report.

If it helps, pretend you are hired by the brand to assess their social media and help them figure

out what is working and what isn$$t$.$ Is the content useful? Pretty? Eye$-$catching? Thought$-$

provoking? Poorly$-$written? Are there spelling mistakes? Do you like the photos the brand uses

or would you choose something else? These are all the sorts of questions I want you to

consider when writing up your summary report.

I do not want you to google how these companies perform, and then just copy that into a

report. I want your own thoughts and analysis, based on what you see.

You are looking at this brand$$s social media presence from a business perspective, not your

own personal perspective as a consumer. This is NOT about whether or not you like the brand

or their content, it$$s about your analysis on their social media marketing.

DELIVERABLE:

A $3-5$ page written report $($see Report Format section below for specifics$).$

INSTRUCTIONS:

Choose a brand from the list below, and look at $3$ of their social media platforms $($Instagram$,$

Facebook, Twitter, YouTube, Pinterest, TikTok, etc$).$ For each platform, review the brand$$s

content$/$posts from the last $3-6$ months $(12$ months max$).$ This is the research part of the

assignment $$ takes notes! While reviewing their content, consider the following factors:

$$ Target audience $$ who is the brand trying to connect with? $($men$,$ women, millennials,

mothers of young children, rich people, students, seniors, etc$)$