Utility-Maximizing Rule Use the utility maximizing rule to determine consumer choice. If the marginal utility per price of Good A is $5.00 and the marginal utility per price for Good B is $4.50, what does the utility-maximizing rule tell you to do if the budget allows it? a.) Continue to purchase Good A until the budget runs out. b.) Continue to purchase Good B until the budget runs out. c.) Purchase one more unit of Good A, and compare again. d.) Purchase one more unit of Good B, and compare again