Utilizing the Template provided, explain the market segmentation bases for apple's iPhone , use green table as example

wMKTG 116 Individual Assignment 2 Q Search in Document Home Insert Draw Design Layout References Mailings Review View Grammarly '+ Share ~ Calibri (Body) 12 A Aa AaBbCcDdEe laBbCcDdEe AaBbCcDc AaBbCcDdEE AaBb( AaBbCcDdE AaBbCcDdEe G Paste B I Uv abe X2 X2 A _ A E Normal No Spacing Heading 1 Heading 2 Title subtitle Subtle Emph Styles Open Pane Grammarly 10 12 16 17 18 [MKTG 116] CENTENNIAL COLLEGE [Principles of Marketing] Select the appropriate segmentation variables within the chart below and describe how they represent the market for your product. Bases for Segmentation Sub-Bases Explanation/Description Geographic Region of the country or world, climate, population density? Demographic Age Segmentation: Age group/ generation? Gender Segmentation: Traditional or Modern? Income Segmentation: Low, middle or high income? Ethnic Segmentation: Multicultural or targeted? Family Life-Cycle Segmentation: Young, middle-aged or older? Single, divorced or married Children or no children? Psychographic Personality Segmentation: Traits, attitudes and habits? Motives Segmentation: Emotional or rational? Lifestyle Segmentation: Socioeconomic characteristics, beliefs, how they spend their time? Benefit Segmentation What benefits do they seek to gain from the product? Usage-Rate Segmentation Former, potential, first time, light or irregular, medium or heavy user? Page 4 of 6 1261 words X English (Canada Focus E + 115%waMKTG 116 Individual Assignment 2 (1) Q Search in Document Home Insert Draw Design Layout References Mailings Review View Grammarly '+ Share ~ Calibri (Body) 12 A- A Aa AaBbCcDdEe aBbCcDdEe AaBbCcDc AaBbCcDdEE AaBb( AaBbCcDdE Aa BbCcDdEe G Paste B I Uv abe X2 X2 A A E Normal No Spacing Heading 1 Heading 2 Title subtitle Subtle Emph Styles Open Pane Grammarly 20 For example, if your product is a luxury SUV that performs well in snow and ice, your segmentation overview may look something like this: Segmentation for Luxury SUV Bases for Segmentation Sub-Base Explanation/Description Geographic Region of the country or Canadian Provinces with world, climate, population cities with large population density? density - Ontario, British Columbia, Alberta Demographic Income Segmentation: Low, High income middle or high income Family Life-Cycle Married with 2 or more Segmentation: Young, children middle-aged or older? Single divorced or married? Children or no children? Psychographic Lifestyle Segmentation: High income with busy Socioeconomic lifestyle - family involved in characteristics, beliefs, how many sports, drive many kids they spend their time? in carpools Please use template on next page. LCOLLEGE. 3 Page 3 of 6 1261 words X English (Canada Focus E + 115%