Utilizing web data to identify individuals that are the most likely to purchase a brand's products is O content marketing O geo-targeting behavioral marketing o viral marketing D Question 2 In terms of U.S. online retail sales, the top product category is computers and clectronics clothing and accessories furniture and furnishings books, music and videos Search engine optimization (SEO) is the process of increasing the probability of a particular company's or brand's website emerging from an online search True False Advertising on videos has grown faster than other forms of advertising True False Question 6 The largest category of online expenditures is for banner or display ads. True False Question 7 The most common form of behavioral targeting is tracking a person's movements on the Internet making recommendations based on analyzing past visitors to a website examining an individual's keyword searches or content read tracking click-throughs on embedded display, banner, or search ads