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Le Pidhur b Chapter 02 Assignment: Planning, Implementing, and Evaluating Marketing Strategies Total points: 20/25 Attempts left: 2 Scenario 2.2 Aler's manager believes that Tres Pimientos can gain an advantage over competing Mexican restaurants in the area by capitalizing on the growing demand for salsa. He believes the firm's topsecret salsa recipe could be the key to expanding into another market niche. The manager has proposed developing a line of its salsas in 16 ounce jars to sell at its restaurant. This way its loyal customers could buy its salsa outright and serve it at home. Ajel has been tasked with determining the feasibility of this strategy Refer to Scenario 2.2. What type of competitive growth strategy is Ajers manager discussing? Product penetration Market development Market penetration Diversification Product development