VAfter reading Chapter $7,$ read, Brief Integrative Case $2\mathrm{.}1$: Coca$-$Cola in India that follows the Chapter. After reading the case, answer the following two questions:

What aspects of the U$.$S$.$ Culture and of Indian culture may have been causes of Coke$$s difficulties in India?

How might Coca$-$Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs$?$