Value: 30%

Individual report -Event Case Study

Word limit: MS Word document; 2,000 words (+/- 10%)

Unit Learning Outcomes:

ULO1. Analyse the relationship of stakeholders to the planning, conceptualisation and management of events.

ULO3. Evaluate the planning and delivery of an event and provide innovative ideas for improvement.

Course Learning Outcomes:

CLO5. Generate creative ideas for business innovations that respond to opportunities and constant change.

Due date & time: Written Assignment due Friday 10th May 11.59pm AWST

Instructions

Option A is the preferred choice for this assignment, however for those who are not able to volunteer for an event in the timeframe, Option B is available. The purpose of Option B event case study assignment is to provide you with an opportunity to critically analyse a real-life national event.

Option B: This option requires you to generate critical insight and analysis of a national event, Harmony Week.

If you choose this Option B written assignment, you are required to examine the national

event, Harmony Week, and address the following criteria in a written report:

Title page including report topic, Unit number and Unit name, your name and your ID

number, lecturer name, submission date (not included in the word limit);

Table of content and total Word count at the bottom of this page (not included in the word

limit);

1. Why is Harmony Week important? (e.g., why we are cerebrating Harmony Week through

events). Be sure to use academic and industry sources to inform your answer and support

your argument and reasons (400 words). (in this part use some academic and industry

references);

2. Harmony Week has been celebrated in various communities in Australia. As a table (table

is not included in the word limit) in your assignment paper, visually demonstrate a timeline

of 10 significant and interesting events held between 2022 and 2024 to celebrate Harmony

Week of your choice. This timeline table should include event titles, event dates, event

locations, event organisers, and event key activities/programs. To examine these events in

more detail, select two events and indicate what and how they did to celebrate Harmony

Week in each event (e.g.,main event activities to celebrate Harmony Week, what was

most memorable about their Harmony Week celebration?) (500 words) (in this part use

Value: 30% of the unit

Format: MS Word document; 2,000 words (+/- 10%)

Due date &

time:

Written Assignment due Friday 10th May 11.59pm AWST

How to

submit:

Written Assignment submitted electronically, via Canvas> Assignments >

Assignment 2 Option B

Unit learning

outcomes:

1. Analyse the relationship of stakeholders to the planning, conceptualisation

and management of events.

3. Evaluate the planning and delivery of an event and provide innovative ideas

for improvement.

Course

learning

outcomes:

5. Generate creative ideas for business innovations that respond to

opportunities and constant change.some academic and industry references).Tip: look for a media release, official website and

official documents;

3. Identify the range of stakeholders in 'Harmony Week celebrations' and discuss how they

have been engaged in 'Harmony Week celebrations'. (e.g. discuss the role of each

stakeholder, how/why does each stakeholder get involved in 'Harmony Week' to promote

social cohesion & racial harmony?) Be critical, not just descriptive (600 words). (in this part

use some academic and industry references) Tip: this is a section that requires academic

references to support your demonstration and understanding;

4. Every year various communities have been celebrating Harmony Week. Accordingly, there

are some management issues in planning, staging, operating, and evaluating events.

Discuss what current management issues occurred /may occur (e.g., cyber-attack, risks of

AI technology, environmental destruction) and suggest potential/possible solutions to

handle these current management issues (500 words). (in this part use some academic

and industry references);

5. Reference list- with a minimum of 4 academic references (i.e., scholarly, peer-reviewed

information targeting an academic audience) and 4 industry references (i.e., non-

scholarly resources, published by e.g., companies / industry bodies, targeting a

professional audience). Industry references could be sources such as reports, company

documents, and websites. APA 7th referencing style is required (not included in the word

limit);

6. Appendix (Examples of information that could be included in an appendix; include

figures/tables/charts/graphs, statistics, questionnaires, transcripts of interviews,

pictures, maps, drawings, letters, specification or data sheets. There is no limit to what

can be placed in the appendix providing it is relevant and reference is made to it in

the report) Appendix can be included in text or a separate page at the end (not

included in the word limit)

MARKING CRITERIA

Please refer to the marking rubric available on Canvas.

In University assignments, students are assessed on their ability to