Question: Value - added pricing is a powerful tool to help firms maintain higher prices due to competitive promotions hold pricing due to squeezing in more

Value

-

added pricing is a powerful tool to help firms

maintain higher prices due to competitive promotions

hold pricing due to squeezing in more attributes and benefits to their products

maintain higher pricing due to augmenting product offerings with additional attributes and benefits providing products that are augment attributes and benefits provided

better enhance customer lifetime value

Value-added pricing is a powerful tool to help firms maintain higher

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