Question: Value based pricing often uses the concept of economic value to the customer (EVC), which calculates the difference between the price of a company's product

Value based pricing often uses the concept of economic value to the customer (EVC), which calculates the difference between the price of a company's product and the price of the nearest competitive product. EVC does NOT account for which value-based pricing factors:

Brand equity

Production costs

Equipment depreciation

Customer acquisition costs

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