value$-$based pricing sets prices based on customer perceptions of value.

value$-$based pricing sets prices to maximize profits.

Question $49$

$2$ pts

In the Interview with Neil Rackham, Prof. Ahearne is talking about the concept of disintermediation. What does this concept refer to$?$

The trend that companies no longer rely on intermediaries between themselves and their suppliers.

The trend that omni$-$channel marketing becomes ubiquitous.

The trend that digital sales channels replace wholesalers.

The trend that offline sales channels replace retailers.

The trend that digital sales channels replace salespeople.