Value Chain Analysis for Apple Case:

Please perform analysis of Apple's value chain activities using slides #7 and #8 of the Strategic Analysis Templates PPT file and data from Apple Inc.

You should use bullets and phrases w enough description such that it is obvious that it is Apples resources and capabilities being analyzed and we could understand the slide if it were included as an appendix to a report. It should not be written in paragraph form.

Value Chain Activities Support Activities Firm Infrastructure Each activity should be examined relative to competitors' abilities. Accordingly, firms rate each activity as superior, equivalent, or inferior to others. Human Resource Management MARGIN Technological Development Procurement From this analysis recommendations can be made. Operations Service Primary Activities Inbound Logistics Outbound Logistics Marketing and Sales MARGIN Name: Class Time: Value Chain Assessment Value Chain Category Observed Activity* Rating (S, E, 1) Recommendation Primary Inbound Logistics Operations Outbound Logistics Marketing and Sales Service Support Firm Infrastructure Human Resource Management Technological Development Procurement Observed activity may include capability, approach, etc. ** Rate activity superior, equivalent, or inferior relative to competitors Note: Other columns may be added as needed for case analysis. The "recommendation" column is not required for homework 4. S, E, I = superior, equivalent, or inferior 3