Value Chain for Charles Chocolates $-$

INSTRUCTIONS:

Put as many facts that fit about

the Charles Chocolate

ORGANIZATION

in the area of the VALUE

CHAIN where they belong.

Look at the VRIO analysis

And put those resources

in the correct part of the value

chain as well. Indicate your

conclusions about competitive

advantage. $($CD$,$ P$,$ TCA, UCA, SCA$)$

Circle the resources from the

VIRO that are SCAs.

Put a box or $x$ around the

organizational

facts that ARE

WEAKNESSES in how Charles

Chocolates is running their

company. $($These should be from

facts in the case.$)$