value driver.

OK$,$ let's take a look at the next concept.

Maria

We call this one Easy Italian. It would be a fast

food Italian concept at a lower price point than

your current Italian offerings and ideally have a

drive$-$thru option.

Jack

A cost leadership strategy would be a new

direction for us$.$ Here's some options for how we

might accomplish it$.$

Jack

Which of these options would work best for us to

lower our costs, even if it means lowering the

customer's willingness to pay?

Size

Food Costs

Efficiencies

Submit