Question: Value ______ is the difference between what a customer is willing to pay for a product/service and how much it costs the firm to offer

Value ______ is the difference between what a customer is willing to pay for a product/service and how much it costs the firm to offer the product/service. Value ______ is the difference between what the firm ultimately charges for the product/service and how much it costs the firm to offer the product/service. Question 4 options: creation; capture capture; creation cost; gain gain; cost

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