________ value is what a consumer pays for a product. ________ value is what a consumer is willing to pay for a product.

a.Economic; Market

b.Economic; Book

c.Market; Economic

d.Book; Market

________ investments tend to have ________ risk and ________ expected returns.

a.Short-term; greater; smaller

b.Short-term; less; greater

c.Long-term; greater; greater

d.Long-term; less; smaller

An important component of a strong board of directors (BOD) is having members who are ________.

a.new to the industry and without preconceptions

b.culturally diverse and experienced in the industry

c.former employees of the company

d.able to write a strong corporate press release