Value-Based Competition - Please read the last two articles from Michael Porter (see the syllabus), which describe another way to think about competition and strategy. This is a state-of-the-art theory, which is becoming practiced. Also, view the two Youtube videos presented in the corresponding Course Document File. Since publishing his book on Value-Based Competition, Redefining Health Care, in 2006, Professor Porter has taught his concepts to hospital CEOs, COOs, and CFOs at the Harvard Business School as a week-long intensive seminar. Please also read the attached article, which is some of the criticisms related to Porter's concepts.

Key Concepts from the articles are:

1. Value-Based/Positive Sum Competition,

2. Zero-Sum Competition,

3. Competing around the medical conditions,

4. Narrow or broad-based strategies,

5. Scope/experience/quality outcomes