Value-based pricing first assess customer needs and value perceptions and then designs a product that delivers the desired value If demand hardly changes with a small change in price such as gas, electricity, water, drinks, This type of demand is called elastic demand a O price demand.bO direct and derived demand.c income demand.d O inelastic demand.e O Automotive Co priced the 2 cars at 80 4,000 and 10 6,000. The ces did not grab the customer's attendon for a long time. The owner opesto fu change the since to D 3.000 and 5000 The peshaver 9dferences in the amount, but itione contomers wire sted. The as an example of predatory prong a promotional anong n segmented pricing Q prime-feryd O phological phong O The third step of "Developing Effective Marketing Communication" is choosing the media to send the message