Question: Vantage Industries is considering three new products to replace current models that are being discontinued, so their operations research ( OR ) department has been
Vantage Industries is considering three new products to replace current models that are being discontinued,
so their operations research OR department has been assigned the task of determining which mix of these
products should be produced. Management wants primary consideration given to three factors: longrun
profit, stability in the workforce, and the level of capital investment that would be required now for new
equipment. In particular, management has established the goals of:
achieving a longrun profit net present value of at least $ million from these products,
maintaining the current employment level of employees, and
holding the capital investment to less than $ million.
However, management realizes that it probably will not be possible to attain all these goals simultaneously,
so it has discussed priorities with the OR department. This discussion has led to setting penalty weights of
for missing the profit goal per $ million under for going over the employment goal per
employees for going under this same goal, and for exceeding the capital investment goal per $
million over Each new product's contribution to profit, employment level, and capital investment level is
proportional to the rate of production. These contributions per unit rate of production are shown in Table
below, along with the goals and penalty weights.
Using goal programming:
a Formulate the mathematical model for this problem.
b Solve this problem in excel. Attach your excel workbook.
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