Variable expenses are expected to increase with inflation, estimated to be 3% a year for the next five years. The company believes it can decrease that rate form 3% to 1% by putting in a new cost control program with a one time start cost of $2,000,000 with a three year linear amortization schedule. Only using the Case Study information (not any proposed business strategy) would you recommend the "Inflated Opinion" business strategy? Why? Safety Tip: The marginal costs are the only thing you need to focus on.