VARIABLE NAME INDEX TARGET DEFINITION THEORETICAL EFFECT Identification Variable (do not use) Number of Cases Purchased AcidIndex Alcohol Chlorides CitricAcid Density FixedAcidity FreeSulfurDioxide Proprietary method of testing total acidity of wine by using a weighted average Alcohol Content Chloride content of wine Citric Acid Content Density of Wine Fixed Acidity of Wine Sulfur Dioxide content of wine LabelAppeal Marketing Score indicating the appeal of label design for consumers. High numbers Many consumers purchase based on the visual appeal of the wine label suggest customers like the label design. Negative numbers suggest customes don't like design. Higher numbers suggest better sales. the design. ResidualSugar STARS Sulphates TotalSulfurDioxide VolatileAcidity pH Residual Sugar of wine Wine rating by a team of experts. 4 Stars = Excellent, 1 Star = Poor Sulfate conten of wine Total Sulfur Dioxide of Wine Volatile Acid content of wine pH of wine None None A high number of stars suggests high sales