Question: Variables that are based on some objective physical ( gender , ethnicity ) , measurable ( age , income ) , or other classification attribute

Variables that are based on some objective physical (gender, ethnicity), measurable (age, income), or other classification attribute (occupation) of prospective customers are used in which segmentation basis?
Multiple Choice
personality
usage
needs
behavioral
demographic
Variables that are based on some objective physical (gender, ethnicity), measurable

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