Question: Vegetarians have always been a large segment targeted by the restaurants that primarily feature salads, such as Salad and Go . In effort to better

Vegetarians have always been a large segment targeted by the restaurants that primarily feature salads, such as Salad and Go

.

In effort to better meet the needs of this segment, Salad and Go

,

has added a new loyalty program in effort to get more of their target market to purchase more vegetarian salads. Adding this loyalty program geared toward vegetarians best describes which type of strategy?

Diversification

Product development

Market penetration

Market development

Vegetarians have always been a large segment targeted by the restaurants

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