Question: Vend - ologyObjective #ObjectiveQuestion numberOperation ( s ) 1 What is consumer / student behavior regarding vending machines ( What do they buy? How much
VendologyObjective #ObjectiveQuestion numberOperationsWhat is consumerstudent behavior regarding vending machines What do they buy? How much do they spend? When do they use them? etc.AWhat primary factors influence preference for vending machines over standard dining outlets on campus?BWhat are the main issues that deter consumers from using vending machines?How likely are consumers to purchase our products from these new vending machines?Who should we target?What advantages or disadvantages affect consumers' decision to use this new ramen vending machine?What items can be sold in the vending machine in addition to ramen?AHow can we position product place, promotion, price our vending machines to appeal to our market and differentiate from the competition?BWhich forms of media do consumers interact with the most when discovering a new product or idea?Do findings differ across demographic segments?Run crosstabsANOVAs here.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
