Question: Vend - ologyObjective #ObjectiveQuestion numberOperation ( s ) 1 What is consumer / student behavior regarding vending machines ( What do they buy? How much

Vend-ologyObjective #ObjectiveQuestion numberOperation(s)1What is consumer/student behavior regarding vending machines (What do they buy? How much do they spend? When do they use them? etc.)?2AWhat primary factors influence preference for vending machines over standard dining outlets on campus?2BWhat are the main issues that deter consumers from using vending machines?3How likely are consumers to purchase our products from these new vending machines?4Who should we target?5What advantages or disadvantages affect consumers' decision to use this new ramen vending machine?6What items can be sold in the vending machine in addition to ramen?7AHow can we position (product, place, promotion, price) our vending machines to appeal to our market and differentiate from the competition?7BWhich forms of media do consumers interact with the most when discovering a new product or idea?8Do findings differ across demographic segments?Run 4-6 cross-tabs/ANOVAs here.

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