Question: Vercic, Grunig, and Grunig ( 1 9 9 6 ) developed the generic / specific theory of Public Relations. This theory addresses nine ( 9

Vercic, Grunig, and Grunig (1996) developed the generic/specific theory of Public Relations. This theory addresses nine (9) generic principles of good public relations. Alaimo (2017) adds an additional -10th - generic principle. This principle is: PR strategies, tactics, and messages should be tailored to be (Fill in the blank)
A. Globally successful
B. Universally accepted
C. Culturally appropriate
D. Technologically advanced
Vercic, Grunig, and Grunig (1996) developed the generic/specific theory of Public

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