Verizon

$11$:$07$ PM

Whether an industry presents a company with good prospects for attractive growth and profitability

is chiefly determined by how favorably the company is impacted by factors in the outer ring of its macroenvironment.

involves $($a$)$ using a strategic group map to determine which strategic groups are likely to enjoy good profits in the future and which ones are likely to experience weak profitability and $($b$)$ determining if a company's strategy incorporates at least $5$ of the industry's key success factors.

depends almost entirely on whether a company has the resources and competitive capabilities to capture the industry's most appealing market opportunities.

hinges in part on such considerations as the industry's growth potential, the anticipated strength of competitive forces whether the comnany is $q,$

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