VERSION: D

SHORT ANSWERS$-35$ POINTS

Write your answer at the back of your scantron

Explore the evolution of marketing strategies: Analyze the distinctions between traditional marketing methods and contemporary digital approaches. Assess the pros and cons of each in effectively reaching and engaging target audiences. Delve into the influence of emerging technologies and social media platforms on modern marketing practices, alongside their impact on consumer behavior and market dynamics. $(8$ Points$)$

Perform a SWOT analysis: Choose a company and dissect its strengths, weaknesses, opportunities, and threats within its market landscape. Illustrate how this analysis guides strategic decision$-$making and aids in crafting a robust marketing strategy to leverage strengths and address weaknesses. $(8$ points$)$

Constructing a comprehensive marketing plan: Identify the essential elements of a marketing plan and elucidate their significance in attaining organizational goals. Explore how market segmentation, targeting, and positioning $($STP$)$ contribute to the efficacy of a marketing plan, with real$-$world examples to support your assertions. $(9$ points$)$

Investigate the role of market research: Examine how market research informs marketing strategies and decision$-$making processes. Explore various methodologies and techniques employed in market research, and their relevance in understanding consumer behavior and preferences. Evaluate the utilization of market research findings in refining marketing strategies and optimizing the efficacy of a marketing plan. $(10$ points$)$