Question: Vertical contracts that aim to decrease retailer prices typically a. benefit the retailer and consumer but hurt the manufacturer. b. benefit the consumer and the

Vertical contracts that aim to decrease retailer prices typically

a. benefit the retailer and consumer but hurt the manufacturer.
b. benefit the consumer and the manufacturer but hurt the retailer.
c. benefit the manufacturer and retailer but hurt the consumer.
d. benefit the manufacturer, retailer and consumer.

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