Vertically integrated players such as Bose, Burberry, and Nike are strongly pushing their direct-to-consumer business through both

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Question:

Vertically integrated players such as Bose, Burberry, and Nike are strongly pushing their direct-to-consumer business through both online and new physical stores. And players of all kinds are complementing their physical stores and e-commerce offerings with innovative applications and social media to mount a truly omnichannel presence. You have shared some of the key elements that are important in looking at the move to the online environment.

How do you go about getting started in such a move?

Do you recommend starting with online order and store pick-up?

Do you think that all retail will eventually move to the online platform?

What are your shopping habits?