Very few startup companies start and end with the same idea. To succeed, a business needs to
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- Very few startup companies start and end with the same idea. To succeed, a business needs to be flexible, identify opportunities, and adapt in real time. Some well known companies that pivoted from their initial idea to create a stronger brand.
- Think of a company that has pivoted. Describe their original brand idea and how it changed. Was it successful?
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Transportation A Global Supply Chain Perspective
ISBN: 9781337406642
9th Edition
Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
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