Vessi (https://vessifootwear.com/) are shoes that are 100% waterproof, sand proof, snow and slush proof, as well as wind proof - and it's not a coating! Through research and hard work, the team was able to develop a proprietary waterproofing technology called Dyma-tex. A special knit made with millions of teeny, tiny holes in the membrane layer allowing for water in vapour form (sweat) and heat to pass through while keeping water molecules (which are too large to pass) from seeping into your Vessis. This product has been introduced in Vancouver by 3 Vancouverites.

5) Since it is a new company, they must set their objectives. Imagine that you are the CEO of the company and must prepare a strategic plan for the company. a) State 2 objectives for the company b) Conduct SWOT analysis based on the information provided

6) For better control, marketers track achievement of goals/ objectives by measuring performance against specific metrices. Briefly state 3 'interesting/ important' outcomes that the marketers should track in the case of Vessi and why? Note - ROMI is one of these, however it may not be sufficient to judge marketing's effectiveness.