Question: Victor has been making basic mouse traps since 1898. This year, Victor expects a total contribution (TC) of $324,003.48 on sales of 217,452 units. Wholesalers

  1. Victor has been making basic mouse traps since 1898. This year, Victor expects a total contribution (TC) of $324,003.48 on sales of 217,452 units. Wholesalers distribute the mouse traps through independent hardware stores and home centers. The wholesalers use a selling price basis of 20%, earning them a CPU of $0.62 per mouse trap. Consumers buy the mouse traps for $4.99.

    (d) If all channel members follow this channel costing structure, all units are sold, and Victor has an 8.35% M/S based on industry retail sales, what are industry sales ($) at retail?

    $12,784,344.71

    $12,995,035.69

    $13,232,834,21

    $13,100,688.67

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