Video: https://online.fiu.edu/videos/?vpvid=f64361c9820d4463a7b0087af96643e8

Based on the video and case study answer the following questions:

1. Describe Starbucks overall global expansion strategy. What might be some marketing factors/ strategies to consider to mitigate their risk when entering new markets?
2. Based on the written case, describe some of the major sources of risk facing Starbucks in expanding globally.
3. According to the written case, how effective have Starbucks marketing efforts been in traditional tea drinking markets such as Japan, the UK, and China?
4. Describe the role of the Green Team? What do you think about this idea?
5. According to the video case, how does Starbucks' commitment to social responsibility impact the company's bottom line?

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