Video link: https://youtu.be/2kJDTzFtUr4

CNBC Marathon got an exclusive plant tour into the facilities that make the vital photolithography equipment at ASML and semiconductor microprocesser chips at TSMC and Intel. Tour inside ASMLs cleanrooms to see how these 200 million EUV systems print minuscule designs on advanced microchips using exploding molten tin, the flattest surface in the world, and light so narrow its absorbed by air.

Taiwan Semiconductor Manufacturing Company (TSMC) makes 24% of all the world's chips, and 92% of the most advanced ones found in today's iPhones, F35 fighter jets and supercomputers. Now TSMC is building America's first 5-nanometer fabrication plant, hoping to reverse a decades-long trend of the U.S. losing chip manufacturing to Asia. Intel was the leading maker of the worlds most advanced chips for decades.

Intel is credited with the invention of RAM and microprocessors, the very building blocks of modern computing. For years the Intel Inside logo is associated high performance personal computers and lap tops. Intels history is intertwined with that of Silicon Valley. Now Intel has fallen behind. But its new CEO, Pat Gelsinger, has a bold plan to catch up to Samsung and TSMC by 2025, by building new chip fabrication plants in the U.S., Europe and Israel totaling more than $44 billion.

CNBC got an exclusive tour of the: ASMLs EUV photolithography plant in Veldhoven, TSMC US$12 billion Arizona fab that will start production in 2024, and Intel fab expansion outside Portland, Oregon, thats set to open early next 2023. Adapted for academic purposes from: https://youtu.be/2kJDTzFtUr4

Question: What is ASMLs business strategy? Illustrate this with a relevant model. Appraise how this business strategy is cascaded to its supply management strategies.

Please mention the model used