Video Script

Akash: Sounds like we have our work cut out for us$.$ I'll coordinate our efforts, making sure we're all aligned

and moving toward the same goals. Let's make EcoGreen Packaging synonymous with sustainability! To

start, can you clarify the difference between traditional selling and social selling?

Question $1$: How do the principles of social selling differentiate from traditional selling methods, and what

implications does this have for a marketing strategy?

Social selling leverages social networks to connect with prospects, providing them with personalized and engaging interactions

focused on the company's eco$-$friendly packaging solutions. This approach emphasizes building genuine relationships and

fostering trust, ultimately enhancing lead generation and relationship building within EcoGreen Packaging's marketing strategy.

Social selling primarily involves running targeted advertising campaigns on social media platforms like LinkedIn and Facebook.

For instance, EcoGreen Packaging can create ads highlighting the benefits of their compostable food containers to reach

environmentally conscious businesses. This leads to a strategy that is focused on personalized marketing rather than more

traditional approaches like cold calls and email campaigns.

Social selling replaces the need for any face$-$to$-$face meetings or traditional sales tactics. EcoGreen Packaging can launch an

online portal where businesses can easily customize and order eco$-$friendly packaging remotely, eliminating the need for face$-$to$-$

face meetings or traditional sales tactics. This streamlines the marketing strategy and processes.

Social selling encompasses a range of interactions beyond just casual conversations. It allows companies to experiment with

different mediums to reach their audience. For example, creating a podcast about sustainable products and their environmental

impact could serve as an educational and engaging platform to showcase expertise. This marketing strategy allows for a more

natural approach that is driven by the consumer's preferences.