Video Script

Ms$.$ Jacobs: I envision Beacon not only as a leader in traditional outdoor apparel but also as a versatile brand that caters to various markets within the outdoor industry. I$\text{'}$m considering avenues to broaden Beacon's offerings to new customer segments while staying true to our core values of quality, reliability, and an appreciation for outdoor experiences. To do that, l$\text{'}$d like to create a social media marketing strategy, but I'll need your help.

Question $1$: What purposes does Beacon's adoption of a social media marketing strategy and plan serve?

A social media marketing strategy outlines the topics that Beacon will cover in the social media posts. Additionally, the social media marketing plan outlines the specific platforms that Beacon will utilize to execute the marketing plan.

A social media marketing strategy outlines the specific platforms Beacon will use to execute its social media marketing plan. A social media marketing plan outlines the particular topics Beacon will cover on each of the different platforms.

A social media marketing strategy outlines how Beacon will incorporate social media into its overall business plan. Additionally, the social media marketing plan outlines Beacon's social media goals and guides the actions needed to achieve these goals.

A social media marketing strategy is a living document that outlines the plan to have the marketing team utilize their personal social media accounts to promote and drive traffic to Beacon's website. A social media marketing plan outlines the timing and content of the posts that individual employees will create.