View "Consumer Purchasing Decisions" and "Technology and Consumer Behavior." Based on the review of this chapter, consumers demonstrate specific behaviors as they work toward purchasing a specific product. In addition, the text points out that consumers can arrive at a specific buying decision based on previous experiences with a specific product, a newfound awareness of the usefulness of a particular new product, positive reviews from customers who have previously purchased the same product, etc. Based on the understanding of the consumer buying process, compare and contrast how the consumer buying process and the organizational buying processes differ. Illustrate ideas with specific real-world examples.