Question: View Help Search Share ll cc T Normal 1 No Spac... Heading 1 Heading 2 SO Title Subtitle Subtle Em... Styles m Identifying one or

View Help Search Share ll cc T Normal 1 No Spac... Heading 1 Heading 2 SO Title Subtitle Subtle Em... Styles m Identifying one or more target markets and creating a marketing mix that has focus upon a customer grouping's needs is the definition of A. marketing B. marketing mix C. marketing strategy D. the businesses image What helps you identify the customers whose needs your franchise best satisfies? A. target marketing B. marketing research C. inquiries D. a professional approach to sales What is the key to convincing someone to purchase your franchise, product or service? A features B. personality C. experience D. benefits Two primary points must be con when a franchisor develops expansion plans for a franchise. What are they? A. distribution and number of existing franchises B. overhead and distribution C. overhead and franchisor's previous experience with expansion D. number of existing franchises and franchisor's previous experience with expansion all

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