View the following YouTube advertisement and answer the questions below (3847) Budweiser features a Clydesdale in its
Question:
View the following YouTube advertisement and answer the questions below
(3847) Budweiser features a Clydesdale in its 2022 Super Bowl commercial - YouTube (Budweiser)
(1) Which of the two routes to persuasion - the central route to persuasion or the peripheral route to persuasion - do you think the ad is mainly taking? Why?
(2) For the ad, identify the central product-related information and the peripheral non-product information used in the communication.
(3) Provide a reasoned assessment of its overall effectiveness (or persuasiveness) in bringing about a positive change in brand attitude (Abr) or purchase intention.
(You might want to examine the ad's effectiveness along the process of Cbr ? Abr ? Purchase intention or Cad ? Aad ? Abr ? Purchase Intention, or both. See the elaboration of likelihood model of persuasion presented on the slide below.)
A Survey of Mathematics with Applications
ISBN: 978-0134112107
10th edition
Authors: Allen R. Angel, Christine D. Abbott, Dennis Runde