View the video $($opens link in a new window$)$ from a classic interview with Jeff Bezos, founder of Amazon about the company$$s customer obsession strategy. Bezos talks about understanding the customer$$s needs and going to all lengths to serve those needs. In this early video, Bezos describes a strategy of doing whatever it takes to provide a better customer experience $$ from hiring experts to curate product categories to building distribution points closer to customers, the strategy of being customer obsessed is described as core to Amazon$$s marketing strategy. Fast forward to the current day and it is evident that the strategy still exists and has been successful in helping Amazon to become one of the largest retailers in the world.

Describe Amazon$$s strategy of customer obsession and how it relates to the company$$s core mission.