Vincenzo's Shoe Repair, a small single-location business in Scugog, Ontario, is exploring its customer's behaviour. The business

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Vincenzo's Shoe Repair, a small single-location business in Scugog, Ontario, is exploring its customer's behaviour. The business has decided to do some primary and secondary research to learn about their consumers.

what should their research objective be?

Design the research plan

what is your rationale for the research plan design?

How does it fit with your research objective and the size/industry of the business?

Related Book For answer-question

Research Methods For Business Students

ISBN: 9781292208787

8th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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Posted Date: Nov 18, 2023 12:56 PM

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Vincenzo's Shoe Repair, a small single-location business in Scugog, Ontario, is exploring its customer's behaviour. The business

Question:

Expert Answer:

Research Objective The primary objective of Vincenzos Shoe Repairs research should be to better understand the needspreferencesand behaviors of their customersThis will help the business improve its p... View the full answer

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