Vinesh works as a product manager for a large multi-national automobile company (eg. Volkswagen, Ford etc.). The company would like to create a new car targeted at youngsters in the age group of 25-35 years. Vinesh is responsible for the end to end product development process. Describe the approach across the different steps in generic product design and development process that he should follow.

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Generic Product Design and Development Process for a New Car 1 Idea Generation Approach Conduct market research to understand the preferences and needs of the target demographic 2535 years Gather insi... View the full answer