Question: Viola pre - orders her favorite Starbucks drink - a latte - via the Starbucks app on her phone every day of the week. If

Viola pre-orders her favorite Starbucks drink-a latte-via the Starbucks app on her phone every day of the week. If you were a Starbucks marketer,
which behavioral variable would you use to segment Viola in this particular case?
Multiple Choice
Viola pre-orders her favorite Starbucks drink-a latte-via the Starbucks app on

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