Question: Virgin Group Ltd . successfully transfers its mostly intangible marketing core competence across airlines, cosmetics , music, drinks, mobile phones, health clubs, and a number

Virgin Group Ltd. successfully transfers its mostly intangible marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs, and a number of other businesses. Virgin follows a(n)__________ diversification corporate strategy.
Virgin Group Ltd. successfully transfers its mostly intangible marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs, and a number of other businesses. Virgin follows a(n)__________ diversification corporate strategy.
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