Question: Virtual Electronics utilizes a strategy to charge a very high introductory price for their automobile video theatre. After identifying that their rival firms did not

Virtual Electronics utilizes a strategy to charge a very high introductory price for their automobile video theatre. After identifying that their rival firms did not carry this new product, they chose this strategy to achieve maximum profits. Virtual Electronics has chosen a

________

strategy.

Question

39

options:

high

-

low pricing

penetration

skimming

bundling

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