Vision Statement for Coca-Cola Our vision serves as the framework for our Roadmep and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainableI quality growth. - People: Be a great place to work where people are inspired to be the best they can be. . Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. - Partners: Nurture a winning network of customers and suppliers: together we create mutual. endurlng value. - Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. - Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. o Productivity: Be a higth effective. lean and fast-moving organization. Effective Elements Shortcomings - Graphic - Makes good business sense a Long - Focused - Flexible a Not forward-looking