Visit a store or study recent ads, and make a list of at least five items with the word new (or improved) on the label or in the ad copy. Include on your list anything that looks like a new product.

Put your products in the following table and identify the category of new product that best describes the item. See pages 195-196 of your text for more explanation about each category.

Which category contains the most items? The least? What do these results tell you about new product categories, that is, does new really mean new?

	New to the World	New Product Lines	Product Line Additions	Improvement or Revisions	Repositioned Products	Lower-priced Products
Item

Please watch the videos on innovation in Module 5.

Discuss how each of the speakers define innovation. Give specific examples from the videos.

Identify the elements of DICEE and why this is important for product developers. (Please be careful here; there is information on the internet that does not match what is in the video so use the acronym from the video.)

Identify all elements of the PLC using an example of a physical product. Explain how a firm knows when a product has moved into the growth stage of the PLC. (Make sure to use and cite your textbook for this question.)

Pick a product that is a service that you have recently consumed or performed. Describe this service using the Gap Model of Service Quality as described in your text and in the lecture video. Were there any gaps in the service? Explain.

Choose a nonprofit entity (zoo, municipality, charity, community group, etc.). Identify and describe three issues related to the selection of target markets that are unique to nonprofit service organizations. Be specific for the entity that you have chosen.