Question: Visit and explore the https://www.kickstarter.com/ website to select a new product idea. (NEWTRAL Magic H The Ultra Adaptive Support Home Office Chair) If you were

  1. Visit and explore the https://www.kickstarter.com/ website to select a new product idea. (NEWTRAL Magic H The Ultra Adaptive Support Home Office Chair)
  2. If you were in charge of introducing this new product to market, which marketing channel(s) would you choose to utilize? Explain.
  3. When it comes to your distribution strategy, would you use intensive, selective, or exclusive distribution? Explain.
  4. Finally, when it comes to utilizing marketing communications, would you utilize a push strategy or a pull strategy? Explain.

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